Formerly arrow-straight eHarmony.com “has come out of the closet,” the L.A. Times reports. As BreakupGirl.net noted in November, the website, which has eHarmonized only male-female couples since its inception in 2000, is launching a gay matchmaking service. The catch, as the L.A. Times put it: “EHarmony’s new relationship with the gay community is more like a shotgun wedding.” How so? Because the company agreed to start the gay service only as part of a settlement with the New Jersey attorney general in the wake of a discrimination suit.

Which makes BG wonder even harder about the name of the new venture: CompatiblePartners.com. No, yeah. Really. What went on in that meeting? Did no one raise a hand and say, “But wait, aren’t the gays more … sparkly?”  Did that name edge out Meh.com?* Plus: though the L.A. Times reports the site’s up as of yesterday, well, go look. Urrr? As of this posting, anyway, it’s totally still just a placeholder.com.

I mean, does someone over there want this to fail?

* Anyone remember “Lowered Expectations“?