From a crispy-in-milk tipster: “Most guys can talk about cereal the way most women can talk about shoes. Jimmy what-nows? I don’t know, but let me tell you about what happened when Honeycomb changed its formula….”.

Right-o. (Or should I say Urkel-O?) (No. No one should ever say Urkel-O.)

So: study this exhaustive tribute to discontinued cereals in order to solve (or add to) a bit of gender mystery about the King Vitaman in your life.