Ya know, I don’t automatically get offended by the word “fat,” or even the term “fat girl.” After all, one of my favorite Guides to Life was written by a body-positive fat girl.

But something about this grossly-named product from Bliss really exfoliates me the wrong way. Could it be the headline “rub-a-dub blub?” The idiotic and spurious claim that rubbing “Himalayan pink salt” on your hynee is a valid alternative to healthy diet and exercise? Maybe it’s the barely literate mis-use of single quotes.

No… no… I think it’s definitely the name-calling, and my niggling fear that tubs of this and its corrollary product, “FatGirlSlim,” will be left in the lockers of “less-than-perfect” women and girls across the globe. (All this when apparently we’re “officially over skinny.” Oh, wait.)

Hey, I’m all for kicky and edgy marketing copy. But this just sounds like advertising by way of sorority hazing.