It’s not necessarily one of those days, like, say, International Women’s Day, that prompts us to suggest, “Shouldn’t every day be… ?” But today, according to CBS and 1-800-FLOWERS, is Ex Day. (Unlike, say, International Women’s Day, Ex Day does have corporate sponsors.)

Inspired by the new CBS series The Ex List (BG, distracted by Prison Break, Chuck, and Sarah Palin, has been utterly remiss in her field research! Any reviews?), the initiative is designed to “let love bloom again” and “bring new life to past relationships through a special ‘Ex Day’ bouquet.”

From the press release: “According to a recent study by Wakefield Research, 39% of people feel they let ‘the One’ get away, and more than 2 in 5 Americans still have romantic feelings for an ex. Tapping into an American impulse to reconnect with a past love [the French don’t do that?], the Ex Bouquetâ„¢ sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward ‘ex encounter.’ [Except for the part where your ex’s new squeeze is sitting at the next desk.] Crafted from fresh carnations, Gerbera daisies, Asiatic lilies, daisy poms and button poms, the aromatic arrangement says, ‘How have you been? Now you are in the awkward position of having to call me to say thanks even though you’ve moved on, leaving me to pick apart your ‘mixed messages’ and in no better a place than where I started‘ in muted green and white hues.”